What is the “Shop Local” Trend?

Have you heard recent conversation around Small Business Saturday and National Small Business Week? Both holidays have helped jumpstart a trend of shopping local, and are celebrated nationally in communities big and small. However… shouldn’t we be supporting our community businesses year round? What is #shoplocal? Why is it trendy? Shopping local is the act


Marketing Intentionally in the New Year

We’re officially rushing into the new year, which will be FULL of opportunities to learn, grow and excel. With a new year comes a chance to refocus and evaluate your success and shortcomings, and determine what changes you’ll make moving forward. It’s time to contact your marketing team and let us get to work on


Unwrapping Social Responsibility

It’s the season of giving! Traditionally, November is a month that reminds us to be thankful and to pay it forward. We celebrate with online challenges, posting daily what things we’re thankful for and encouraging others to share as well… Giving back to those in need isn’t just an opportunity to feel warm and fuzzy,


Sending Corporate Holiday Greetings

This chilly Houston weather has us ready to bundle up for some Hallmark movies and cocoa, how about you?! It’s also an indicator that the holiday season is knocking on your doorstep – it’s time to conquer that holiday to-do list! Christmas cards, thank you notes, end of year messages galore! The next few months


Deck the Halls, It’s Corporate Events Season!

The holidays are synonymous with party season. From Thanksgiving to Christmas, followed by New Year and rodeo season, it can be stressful to stay on top of upcoming events while also gearing up your marketing for the holidays. At Empire, our team is fully qualified and prepared to make your corporate event the best yet!


Tis’ the Season… to Order Corporate Gifts!

It’s officially Fall, which means it’s time to get a jump on your holiday planning! Luckily, we’re here to help you beat the rush and skip the fuss. We’ll be your guide to wading through all of the holiday essentials, from ramping up your advertising to giving back and setting your 2018 goals. Up first


DELIVERING EMAIL SUCCESS

In 1978, Gary Thuerk changed marketing for the better when he sent the first marketing email to 400 people promoting DEC computers. Not only did he create an entirely new marketing channel, but he earned the company $13 million in sales. Today, email marketing looks a bit different. Trends have come and gone, mobile optimization


5 Ways To Get Customer Reviews

Customer service has become so much more than pleasant in-person interactions and quality work. Companies must now create a brand both on and offline, and part of this is creating an experience that customers can expect to receive when visiting your business. Customer reviews are often the deciding factor between two similar business and are