December and the holidays as a whole are a huge month for giving. People are giving to charities, businesses are donating services and #GivingTuesday, the first Tuesday after Thanksgiving, saw $45.68 million in donations in 2014.
What is your business doing to be socially responsible in this season of giving?
44% of US Consumers say they would pay more for goods and services from a company who gives back to society.
Corporate Social Responsibility, also known as CSR, is a term being used a lot more in society. Due to the rise of the Internet, consumers have become more aware of the daily happenings of businesses. As a result; your consumers have a growing expectation that your business will give back to society since they as a consumer support your business.
Giving back to society is a good choice ethically, but as a brand and business it can offer significant benefits when done strategically. As we’ve already determined, your customers want you to give back, so make sure you tell them how you are being socially responsible. Consider adding a page to your website discussing and promoting your charity or non-profit, write an occasional blog post about what they have been up to, or give them a shout out on social media. However you choose to promote your cause, make sure you a doing it regularly so your customers can see.
December and #GivingTuesday make it even easier to promote your cause. See what your charity or non-profit is doing over the holidays and make sure to join in the support. Tell your customers about their cause, show your customers how you are supporting them and ask them to help. Promote the partnerships on your website, social media and in your newsletters.
Here at Empire Creative Marketing, we support Cherish Our Children International. Cherish our Children (COCI) envisions a world in which each child has the opportunity to live life fully and to make their unique contribution. They strive to make this vision a reality by developing and funding programs to create brighter futures for the world’s most vulnerable children. Their programs to date have helped heal, educate and advocate for children in Bosnia, Israel, Romania, Serbia, Kenya, Mexico and the United States.
Leeanne has served as board member for COCI, is currently part of the marketing committee and regularly attends events and programs. We as a company support COCI in their marketing efforts through social media management, graphic design creation and marketing strategies. We use our marketing and graphic design skills to support COCI in their mission of reaching the world’s most vulnerable children.