In 1978, Gary Thuerk changed marketing for the better when he sent the first marketing email to 400 people promoting DEC computers. Not only did he create an entirely new marketing channel, but he earned the company $13 million in sales.
Today, email marketing looks a bit different. Trends have come and gone, mobile optimization is more important than ever before and consumers are more particular about the types of marketing they’d like to see.
In the past 5 years, email has evolved from a text heavy document chocked full of information to a max of 20 lines of text with a gif or two to help space things out. Today’s email marketing allows us to incorporate a tone or an attitude into the copy giving our message life and personality.
Consumers have told us time and time again that they’re loyal to businesses that they have a personal relationship with – email builds these relationships.
Email marketing can be used in a variety of ways. A single business might use all or just one of the examples below:
- Share important announcements, sales or offers
- Invite customers to an event and collect RSVPs
- Educate customers about services offered
- Keep followers and customers up-to-date on the latest & greatest
Technological development has also given us a way to track and determine the success of email campaigns. Data like open rates, click through rates and conversions give us the ability to develop content in future emails that will deliver success. As these results change, they give us insight as to how trends are transitioning and what could be most effective in the next few months.
At Empire Creative Marketing, we’ve partnered with Constant Contact to provide email marketing solutions to our clients in a variety of ways. Our recent certification with Constant Contact means we’ve taken the steps to ensure that we’re up to date with the latest trends and email capabilities. It also means that we’re prepared to be your email A-team. Whether it’s designing an email template, handling your monthly and weekly newsletters or providing you with tips and tricks, our team is here to help your journey to success.
A bit about our friends at Constant Contact:
Constant Contact provides email marketing services to more than 5 million businesses. Their mission is to help small businesses navigate the promise, power and potential of the web. They’ve evolved as quickly as the trend of email and have continued to provide email services and capabilities that are unmatched by many of their competitors, and we are proud to partner with them!