Marketing Intentionally in the New Year

We’re officially rushing into the new year, which will be FULL of opportunities to learn, grow and excel. With a new year comes a chance to refocus and evaluate your success and shortcomings, and determine what changes you’ll make moving forward.

It’s time to contact your marketing team and let us get to work on your marketing strategy for 2018!

“Failing to Plan is Planning to Fail”

Strategic marketing is a structured approach to marketing where we help your business clearly define what you are trying to accomplish, plan, implement specific action steps, measure and analyze the results, and repeat the process. Strategic marketing works to not only shorten the sales cycle, but maximize your business’ return on investment by marketing with selective intent.

Having a marketing plan for your business saves time and money, and nets better results.

It’s important to plan out your marketing for 6 months or a year at time, rather than on the fly. It will ensure that your messaging stays consistent throughout the year, and will allow you to purchase printed materials and promotional items at the most cost effective time.

Printing materials in a hurry can increase expenses. It also costs your company the ability to consider if your materials really carry the message you want. Additionally, printing the same things over and over without reviewing them to be sure they are still relevant can negatively impact your company’s image. See some examples of recent work here.

How would you like to be in the middle of a momentous event wishing you had coordinated a photographer or videographer? Photography and Videography are services that should always be planned in advance. Hiring a team in advance means you’ll have time to put together a shot list and features you’d like them to focus on while recording your event. Check out our portfolio here.

Having a master plan of your year at a glance means you’ll have plenty of time to organize upcoming events! While it may be tempting to give the task to employees in the office, you’ll be using valuable time that could be spent growing your business. Our team is efficient and will allow you to be involved as little or as much as you’d like! Read more about our event planning services here.

Intentional marketing plans put you in the driver’s seat. Consulting with your marketing agency when developing these plans helps ensure nothing falls through the cracks, that your team stays on point throughout the year, and that 2018 is the best year for your business yet!