A professionally designed and printed brochure is important because it puts your brand in the hands of your customer, and gives them a visual representation of the value you bring to them with your products or services. A brochure communicates the benefits of your company in a compact and concise manner and helps solidify your brand in the mind of your customer.
HOW WE DESIGN A COMPELLING AND EFFECTIVE BROCHURE
Our experienced team of graphic designers at Empire Creative Marketing will work with you to bring your company’s message to life through a custom designed brochure. Brochures can range in shape and size, and we will work with you to determine the brochure that is the right fit for your needs and budget.
The Brochure Graphic Design Process
Before we begin the design of your new brochure, we determine its purpose. The size of the brochure and the material it is made out of are determined based according to the way the brochure will be used. For example, if the brochure will be used as a sales tool at a trade show where you anticipate distributing several thousand, then a standard bi-fold or tri-fold size on a standard stock will minimize costs. On the other hand, if the brochure will be used to present to a select group of high-level executives, it may be more effective to design a custom brochure on a specialty paper, and perhaps even embellish it up with embossing, a custom die cut or gold foil. In other cases, a presentation folder styled brochure with a pocket folder and inserts may be the best solution.
Next we determine the content that will be included in the brochure. We will create an outline of the brochure that shows the general topics with placement of text and images. Our expert copywriters can develop the text for your brochure to highlight the strengths of your business and present the value of your products and services to your customers. Our professional photographers on staff can photograph your location, products and services so the uniqueness of your company is best represented in your brochure.
Once the content and images have been gathered, our team begins the graphic design process. We will do research on your industry to get an understanding of your target market, so we understand what value you are bringing to them. Then we will review your branding standards and your website to make sure our design is consistent with your brand personality and reinforces your marketing efforts. Then we begin the creative design by designing a layout and implementing the text and images. We will present you with the initial design and ask for your input. Typically we will go through rounds of revisions before we arrive at the finished product.
Printing Your Professional Brochure
Once your new brochure design has been proofread and approved, it is off to the press! We work closely with a select group of printers to assure quality brochures at the best value. Depending on the type of brochure you selected, printing can take anywhere from a few days to a couple of weeks (if specialty dies must be created).