Printing

PROFESSIONAL PRINTING SOLUTIONS

LET US HANDLE ALL OF YOUR PRINTING NEEDS

At Empire Creative Marketing, our experience in the graphic design and printing industry has provided us with a vast network of resources for providing you with quality printed products and specialty items to meet your marketing needs. We will facilitate your projects through one of our professional vendors, or make a recommendation. We can provide the graphic design for your material for you, or you can submit your own design.

  • Direct Mail Pieces
  • Business Cards
  • Letterhead & Envelopes

PRINTING GUIDELINES & FAQS

Guidelines for Printing File Submissions

Preferred Format is PDF (please follow the PDF guidelines below to correctly convert your files into PDF format)

Other Acceptable Formats: (additional fees may apply)
Adobe Illustrator, InDesign, EPS, TIFF, Uncompressed JPEG, Photoshop

If you are not able to submit your files in the required format, we can set your files up for you- however, graphic design fees will apply. Contact us for details.

Image Mode: CMYK

PLEASE NOTE: Production time may increase and design time fees may apply if problems are encountered with files that are not set up correctly.

  • All images need to be 300 dpi or higher at size (100%)
  • Convert all fonts to curves/outlines before converting to PDF
  • Make sure PDF is saved in CMYK color mode
  • Bleed Margin needs to be 1/8″ larger than trim size on all sides

PLEASE NOTE: Production time may increase and design time fees may apply if problems are encountered with files that are not set up correctly.

FAQS ABOUT PROFESSIONAL PRINTING

Commercial printing, also known as full color (CMYK) printing, provides accurate, detailed, brilliant reproduction of your originals at a low cost per piece. CMYK printing produces much higher quality printing and allows for much more customized printing (size, paper stock, folds) than inkjet printers, color photocopiers, or digital printing offered at local quick-print shop (such as Kinko’s).

At quantities of 250 or more, standard turn-around CMYK process printing will also cost much less per piece than digital printing. However, digital printing is a quicker process. While standard turn-around time for digital printing is typically between one to three days, standard turn-around time for CMYK process printing is typically between 5 to 10 days.

Full color (CMYK) printing allows files to contain an unlimited number of colors using the CMYK color spectrum. CMYK process colors differ from RGB colors, which are colors displayed on computer screens (including web graphics). RGB colors can be converted to CMYK, however there will be a noticeable color shift in most cases.

CMYK printing allows for a wide variety of colors. Since the set-up for each CMYK process job is calibrated independently, there is often a slight color shift from the original printing to reprints of the same piece. Color matching cannot be guaranteed with CMYK printing. Printing with Pantone (PMS) colors can produce more accurate results when matching colors on printed pieces is required. Pantone colors are typically used as spot colors on pieces printed in one or two colors, but they can also be added to custom CMYK jobs. While one and two color printing is typically significantly less expensive than full color printing, Pantone colors do incur additional charges. Printers typically have a selection of standard colors available for use in one and two color jobs when color accuracy is not an issue. Files for one and two color pieces and files that use spot colors must be properly set-up so that the printers can separate the colors correctly. The process for setting up print ready files differs depending on the colors used.