It’s 2020 and by now, if you’re not setting aside 5%-8% of your total revenue for your marketing budget and measuring your ROI, you may be behind the times. We’re surprised to find out that many small to mid-sized businesses still treat marketing, ROI, and having an up-to-date, properly SEO’d website as an afterthought.
Corporate Holiday Gift Ideas Your Clients Will Love for 2019
Tis the season to start ordering presents for your customers, clients, and staff. Don’t settle for the standard, run of the mill corporate gifts. We’ve scoured our resources and curated a gift guide of top trending, unique corporate holiday gift ideas that your clients will actually enjoy receiving. We won’t tell if you add a
New Trade Tariffs – Will They Affect Promotional Products?
What will new trade tariffs mean for your company’s marketing budget? We all have them, we all love them. Promotional products remain one of the best ways to engage with current and potential customers. Some changes are on the horizon for the promo product industry… In late 2018, and going into 2019, new trade tariffs
6 Reasons You Should be Utilizing Social Media Marketing
Do I Really Need Social Media? Social Media – it’s more than just a Facebook post promoting your weekend sale. Social Media marketing can be your businesses’ first impression on a consumer, so it’s important to make it a lasting one. Because social media marketing can be a challenging technique to master, businesses often forego it
How To Choose The Right Marketing Agency for Your Business
As with many industries, in the world of marketing agencies (especially here in Houston) there are many options, which can be confusing for clients when they are searching for a new agency. Today we hope to shed some light on the different styles and purposes of marketing agencies to help you make a more educated
Keys To The “Wow Factor” For A Speciality Company Brochure
Brochures and folders are one of the best ways for a company to make a statement about themselves. So, if you are going to go through the effort of creating a company brochure, flyer or insert, you really want it to be something unique. We discussed the common types of brochures, flyers and inserts in
How to Successfully Plan a Corporate Seminar
If you decide to opt out of utilizing an event planner to plan your next corporate seminar and need a source of reference to begin planning, look no further. This guide is to help you and your team organize a successful corporate seminar that you will all be proud of! Four to six months is
What is the “Shop Local” Trend?
Have you heard recent conversation around Small Business Saturday and National Small Business Week? Both holidays have helped jumpstart a trend of shopping local, and are celebrated nationally in communities big and small. However… shouldn’t we be supporting our community businesses year round? What is #shoplocal? Why is it trendy? Shopping local is the act
Marketing Intentionally in the New Year
We’re officially rushing into the new year, which will be FULL of opportunities to learn, grow and excel. With a new year comes a chance to refocus and evaluate your success and shortcomings, and determine what changes you’ll make moving forward. It’s time to contact your marketing team and let us get to work on
Unwrapping Social Responsibility
It’s the season of giving! Traditionally, November is a month that reminds us to be thankful and to pay it forward. We celebrate with online challenges, posting daily what things we’re thankful for and encouraging others to share as well… Giving back to those in need isn’t just an opportunity to feel warm and fuzzy,
