6 Reasons You Should be Utilizing Social Media Marketing

Do I Really Need Social Media? Social Media – it’s more than just a Facebook post promoting your weekend sale. Social Media marketing can be your businesses’ first impression on a consumer, so it’s important to make it a lasting one. Because social media marketing can be a challenging technique to master, businesses often forego it





What is the “Shop Local” Trend?

Have you heard recent conversation around Small Business Saturday and National Small Business Week? Both holidays have helped jumpstart a trend of shopping local, and are celebrated nationally in communities big and small. However… shouldn’t we be supporting our community businesses year round? What is #shoplocal? Why is it trendy? Shopping local is the act



Unwrapping Social Responsibility

It’s the season of giving! Traditionally, November is a month that reminds us to be thankful and to pay it forward. We celebrate with online challenges, posting daily what things we’re thankful for and encouraging others to share as well… Giving back to those in need isn’t just an opportunity to feel warm and fuzzy,