If “content is king”, then micro-content is the throne your brand sits upon. You see, content is what we in the marketing community think about a lot. Whether it’s for your social media, blogs, marketing materials, or for your website, we’re constantly trying to come up with new ways to help you appeal to your
Do I Really Need Social Media? Social Media – it’s more than just a Facebook post promoting your weekend sale. Social Media marketing can be your businesses’ first impression on a consumer, so it’s important to make it a lasting one. Because social media marketing can be a challenging technique to master, businesses often forego it
We’re officially rushing into the new year, which will be FULL of opportunities to learn, grow and excel. With a new year comes a chance to refocus and evaluate your success and shortcomings, and determine what changes you’ll make moving forward. It’s time to contact your marketing team and let us get to work on
It’s the season of giving! Traditionally, November is a month that reminds us to be thankful and to pay it forward. We celebrate with online challenges, posting daily what things we’re thankful for and encouraging others to share as well… Giving back to those in need isn’t just an opportunity to feel warm and fuzzy,
The holidays are synonymous with party season. From Thanksgiving to Christmas, followed by New Year and rodeo season, it can be stressful to stay on top of upcoming events while also gearing up your marketing for the holidays. At Empire, our team is fully qualified and prepared to make your corporate event the best yet!
In 1978, Gary Thuerk changed marketing for the better when he sent the first marketing email to 400 people promoting DEC computers. Not only did he create an entirely new marketing channel, but he earned the company $13 million in sales. Today, email marketing looks a bit different. Trends have come and gone, mobile optimization
Customer service has become so much more than pleasant in-person interactions and quality work. Companies must now create a brand both on and offline, and part of this is creating an experience that customers can expect to receive when visiting your business. Customer reviews are often the deciding factor between two similar business and are
Have you included Social Media Marketing in your Business Marketing Plan? If yes, then congratulations, make sure you are keeping up with it. If no, then we HIGHLY suggest you do. Social Media Marketing is a necessary and vital component to marketing in today's society. Pick a social media site such as Facebook or Twitter