We are Consultants.

Marketing is a crucial component of a successful business. Yet, many companies struggle with finding the time or personnel to invest in marketing activities. Partnering with a marketing consultant not only solves this dilemma, but provides many other benefits. Marketing consultants are experts who bring a fresh perspective to your organization and offer new insights, strategies and tactics for addressing your marketing needs. Consultants save you money by offering cost saving solutions based on industry knowledge, and are much more affordable than hiring a full-time employee. In addition, since consultants work with many different companies, they are able to draw inspiration from outside your industry to deliver proven, creative, out-of-the-box ideas for marketing your business.

Marketing Consulting and Strategy Development
Failing to plan
is planning to fail.
– Alan Lakein

We are Strategists.

Strategic marketing works to not only shorten the sales cycle, but maximize your business’s return on investment by marketing with selective intent. Therefore, the first step to success with your marketing is to develop a marketing strategy. A marketing strategy provides you with a clear road map for achieving your business goals.

Creating a marketing strategy is a collaborative process where we work closely with your team to transform your company’s mission, vision and brand objectives into a strategic marketing plan. The plan is then executed through marketing campaigns, collateral, presentations, websites, search engine optimization, social media, videos and other initiatives. We measure the success of the plan through metrics that give insight to your marketing impact and return on investment.

Strategic
Marketing Cycle
.

  • Define your business objectives
  • Identify your niche market and audience
  • Understand and locate your audience
  • Select marketing mediums that your audience is most engaged with
  • Develop a strategy to communicate with your audience effectively
  • Execute a deliberate campaign that is consistent throughout all mediums
  • Monitor and measure your results and make necessary adjustments
  • Repeat

Every company is different and the needs of their target audiences are unique. Keep in mind that no two strategic marketing processes will look the same. Your process may involve more or less steps given the nature of your customers and the products and services you offer.

We are Consultants.

Marketing is a broad topic in an ever-changing, fast-paced world. Bringing in a professional for marketing consulting provides a fresh perspective and insight into an area of your business that may seem overwhelming.  

Marketing Consulting and Strategy Development

As marketing consultants, we can be involved as much as needed. A small business can bring in our marketing consulting expertise for an hour to help identify needs and advise direction. Or, a large business can hire us as consultants to collaborate in meetings as a 3rd party counsel, offering vision and guidance.

As marketing consultants with the backing of an agency, we are able to implement a business’s marketing initiatives – but if right now, you simply need our vision and experience, we are ready.

We are Strategists.

The first step to success with your business’s marketing initiatives is to develop a marketing strategy or marketing plan. Throughout the process of creating a marketing strategy, we collaborate with you closely through marketing consulting to develop your company’s mission, vision and brand personality into strategic marketing campaigns. The plan is then executed through marketing materials, presentations, websites, search engine optimization and social media strategy, videos, etc.

Strategic
Marketing Cycle
.

  • Define your business objectives
  • Identify your niche market and audience
  • Understand and locate your audience
  • Select marketing mediums that your audience is most engaged with
  • Develop a strategy to communicate with your audience effectively
  • Execute a deliberate campaign that is consistent throughout all mediums
  • Monitor and measure your results and make necessary adjustments
  • Repeat

Every company is different and the needs of each of their target audiences are unique. Keep in mind that no two strategic marketing processes will look the same. Your process may involve more or less steps given the nature of your customers and the products and services you offer.