Elevating a Legacy with Strategic Marketing

Empire Creative partnered with ATA Associates to help sharpen their brand presence and generate consistent leads from a highly professional audience. As an industry leader in forensic engineering and litigation support, ATA needed more than just a refreshed look—they needed a strong marketing foundation to match their reputation. We began by reworking their site content for clarity, authority, and Search Engine Optimization, ensuring it connected with attorneys, corporations, and insurance professionals.

Website Design Built for Authority and Accessibility

To further support their marketing goals, we designed a clean, modern website that highlights ATA’s vast expertise and impressive case history. The layout emphasizes readability while making it easy for users to find key services and information. The result is a digital presence that feels both approachable and authoritative—built to convert visitors into qualified leads. The new design has already produced measurable improvements in both user engagement and overall site performance.

Successful Digital Ad Campaigns for a Specialized Audience

In tandem with the website redesign, Empire Creative launched a focused digital advertising campaign using Google Ads. Our marketing strategy was carefully crafted to target a highly educated and discerning audience, including legal professionals and corporate decision-makers. Through thoughtful keyword targeting, clear ad messaging, and continuous performance monitoring, we drove significant traffic to key service pages and contact forms. The campaign successfully increased leads from the exact demographics ATA aimed to reach.

Consistent Brand Presence Across Platforms

Beyond digital tools, we helped establish a consistent visual identity across all channels. From refreshed messaging to visual updates, we made sure ATA’s branding carried over seamlessly from their website to marketing collateral, creating a strong, unified brand experience.