RAM HVAC Pro’s (Refrigeration Air Maintenance) is a commercial-only service provider with a strong reputation built on word-of-mouth and referrals. However, as the company set its sights on growth, it recognized the need for more intentional, outbound marketing strategies to expand its reach.

Laying the Groundwork with Strategy and Insight

Empire Creative partnered with RAM to conduct a comprehensive Brand and Marketing Audit. This audit helped identify current strengths, marketing gaps, and opportunities for growth. By analyzing their existing materials and tools, we gained valuable insight into the company’s brand position and audience expectations. From there, we created a detailed Audit Report outlining assets and actionable recommendations tailored to RAM’s commercial customer base.

Building a Foundation for Digital Growth

Using our findings, we developed a Strategic Marketing Plan focused on high-impact improvements. At the center of this plan was a fully redesigned, SEO-optimized website. The new site features streamlined navigation, responsive design, and messaging tailored to attract and convert commercial prospects. It also lays the foundation for improved online visibility and lead generation.

Refreshing Branding and Print Collateral

To align the brand with its new marketing direction, Empire Creative designed an updated logo and modernized brand style. These elements established a more professional and cohesive identity across all platforms. To support traditional outreach, we also created a new business card and magnet, both designed to reflect the refreshed visual language while clearly communicating services to commercial clients.

Empire Creative continues to support RAM’s evolution from referral-based growth to proactive marketing—equipping them with the tools and strategies needed to succeed in a competitive commercial HVAC market.