RAM HVAC Pros is a company that exclusively serves commercial customers. They have historically relied on referrals and Word of Mouth for new business. With a desire to grow, they are now beginning more focused, outbound marketing efforts.

Empire Creative Marketing partnered with RAM to perform a Brand and Marketing Audit of their current marketing materials and tools to gain a clear understanding of the company and its marketing. Using the Audit Report, we outlined current assets and made recommendations for leveraging opportunities to most effectively appeal to their target demographic. Using a Strategic Marketing Plan, we built a new, highly functioning website with a strong focus on Search Engine Optimization.

To refresh their branding, Empire Creative designed an updated logo, and brand style. To support traditional marketing, we developed a new trifold and business card that reflects the new style.