Empire Creative partnered with the Rothe family of companies, including Rothe Development and Rothe Enterprises, to design and build refreshed websites that are cohesive yet distinct. Our goal was to create digital platforms that clearly represent each company’s unique identity while maintaining a unified brand presence across the family of companies.

Crafting User-Friendly and Optimized Websites

Drawing on industry trends and valuable customer feedback, we developed an optimized, user-friendly website structure. This structure ensures visitors can easily navigate both sites and find essential information quickly. In addition, the websites are designed to perform strongly in organic search rankings, helping both companies increase their online visibility and reach their target audiences effectively within the commercial real estate and property management sectors.

Refining Brand Identity with a Parent-Child Logo System

To further enhance their brand image, Empire Creative refined and refreshed the logos for the Rothe family. We developed a Parent-Child Logo System that provides flexibility to use a strong parent mark or distinct division logos. This system ensures consistent branding across all platforms while giving each division its own recognizable identity. The new branding reflects professionalism and builds trust with clients and partners alike.

Ongoing Support for Digital Marketing and Communications

Empire Creative continues to support the Rothe companies through regular website updates, strategic social media posts, and timely press releases. These efforts help keep their online presence fresh and relevant, supporting continued growth and engagement in their industries.