Synoptic Engineering was looking for a partner to assist them in designing a company visual brand identity, website, and digital assets for use in marketing efforts. In addition, they needed consulting on how to use social media in interfacing with potential partners and recruiting new colleagues. Empire Creative worked with Synoptic Engineering to create a professional logo and brand elements, and developed a Brand Style Guide to ensure consistent visual brand and messaging.

Empire Creative then developed a website designed to appeal to their target audience, establish them as experts in the industry, reinforce their brand, build credibility and win the trust of prospective customers. The site will be built with a strong focus on user experience and search engine optimization (SEO). The website serves to lend credibility to the organization in the communities where they do business, to communicate the company’s mission and purpose, and to direct inquiries about collaboration or job openings to the appropriate people. In addition, consultations assisted Synoptic Engineering with their social media presence and in creating a social media strategy.