Vertical Flow Industries is a leading producer of vertical and submersible pumps serving the turbine pump market. Based in Houston, Texas, their pumps deliver reliable hydraulic power across municipal, agricultural, and industrial sectors. With a commitment to quality and innovation, Vertical Flow Industries sought to elevate their market position and grow their business.

Building a Strong Brand Foundation

To begin, Empire Creative refined Vertical Flow Industries’ logo and key branding elements to create a fresh, professional identity. We then developed a detailed Brand Style Guide to ensure consistent use of their brand across all platforms and materials. With this foundation, we created essential collateral such as stationery, business cards, mailing labels, and No Carbon Required (NCR) forms for work orders and purchase orders. Additionally, live fillable PDF forms were designed to simplify the creation of custom orders, improving operational efficiency.

Expanding Traditional Marketing Materials

To support ongoing marketing efforts, Empire Creative developed a wide range of promotional materials. These included eye-catching flyers, magazine ads, email graphics, note pads, holiday greeting cards, trade show booth displays, stickers, and other promotional products. These assets helped reinforce Vertical Flow Industries’ presence and reach within their target markets.

Creating Distinctive Visual Brand Elements

As the company evolved, Vertical Flow Industries desired more distinctive brand elements that would reflect their unique corporate identity. In response, Empire Creative developed a custom concept illustration that blends photography with hand-drawn elements. This artwork combines a nostalgic composition with a modern theme, creating a visually striking style that sets the brand apart.

Showcasing the New Visual Style

Using the new illustration style, we produced updated magazine ads, wall art, promotional products, and trade show displays. These refreshed materials effectively communicate Vertical Flow Industries’ brand personality and expertise, capturing attention at industry events and within marketing campaigns.

A Comprehensive Branding Partnership

Overall, our partnership delivered a cohesive branding solution that supports Vertical Flow Industries’ growth ambitions. With consistent visuals, practical marketing tools, and innovative design elements, the company is well-positioned to strengthen its presence and expand in the competitive pump market.