Vertical Flow Industries is a producer of vertical and submersible pumps for the turbine pump market. Based in Houston Texas, their pumps provide reliable hydraulic pumping power to municipal, agricultural, and industrial markets. The company sought to elevate their position in their market, and grow the business. We began by refining their logo and branding elements, and developing a Brand Style Guide. With branding in place, we developed stationary, business cards, and other foundational collateral to enable business flows, such as mailing labels, No Carbon Required (NCR) forms for work orders and purchase orders, and live fillable pdf forms to create custom orders.

To support traditional marketing, Empire Creative has developed flyers, magazine ads, email graphics, note pads, holiday greeting cards, trade show booth displays, stickers and promotional products. As their company evolved, they desired to create more distinctive brand elements that reflect their corporate identity. Empire created a custom concept illustration, combining photography and hand drawn elements to create art that combines a nostalgic composition with a modern theme. Using the new art, Empire Creative developed magazine ads, wall art, promo products, and trade show displays to share their new visual style.