Thuerk sent an email to 400 people promoting DEC computers and it resulted inÂ $13 million worth of sales for DEC machines, along with a lot of buzz regarding the new marketing channel that email had opened. 39 years later, email marketing has evolved tremendously, but the core principal functions the same way: email allows us to deliver personalized messages to a mass of people all at one time.
The ways to connect to the people you’re emailing are forever evolving and each day brings a new trend; 20 years ago, the idea of incorporating a poll asking the customer what they’d like to see next, likely wasn’t an option. Today, this tool is readily available and let’s your customer know that you’re genuinelyÂ interested in what they’d like to see. This builds a relationship.
We know keeping up with the changing trends can be a challenge. Sometimes open rates fluctuate, you don’t see an immediate response and drafting an email can be too time consuming. That’s why you have us.Â