The La Porte ISD wanted to develop marketing materials to promote enrollment and communicate their emphasis not only on sports but also academics. We began by developing a new Academic Seal reflecting their diverse programs. We then created a bifold brochure, a presentation folder, a rack card, and a business card for external marketing. To expand the reach of the brochure, we also created a flipbook for online use. We designed magazine ads and billboards for advertising. For internal marketing and communication at La Porte ISD, we developed a PowerPoint template and letterhead. We also developed a style guide to facilitate consistent branding in work created internally.