Marketing to the Impatient: How to Capture and Keep Their Attention
If you’re a business or trying to grow one, then your number one concern is getting attention.
That’s it. To stand out from your competitors, you need an unforgettable message that will resonate with users long enough so they feel what it’s like to connect on an authentic level. Generating a genuine emotional response from your audience is powerful, but only if you can get them to pay attention long enough to feel it.
In order to do this, you have to capture their attention. How? By being interesting. By being worth waiting for. By creating things that they can’t look away from–emotions that drive them to share the content with friends and family, or at least with strangers on the internet.
Emotions can be a powerful force in driving your brand’s marketing and advertising efforts, but it’s all for nothing if you can’t keep people around long enough to see it. Once you’ve got their attention, you have to hold onto it. That means immediately scaling back the distractions and amplifying everything else about your message so that they can’t look away.
In this guide, we will discuss some tips for capturing and keeping the attention of impatient consumers!
Understand the impatience of your audience.
It’s no secret that people have short attention spans. In fact, according to a study by Forbes, the average human attention span is now 8 seconds – down from 12 seconds in 2000! If true, then the average person now has a shorter attention span than a goldfish! (facepalm) If you can’t capture and keep their attention, you’ll lose them in a hurry.
So, how do you get impatient people to engage with your brand?
Ask people to engage with your brand.
If you want your audience to engage with your brand you have to ask them to! Try becoming a part of the conversation and engage with people who engage with you.
Promoting your call to action is an important part of any marketing campaign. If your call to action is compelling enough, you’ll start noticing call-to-action success statistics rise quickly.
Explain the benefits of engaging with your brand.
There are more distractions in life now than ever before. When marketing to the impatient you have to keep asking them for their attention! Try different things like contests or giveaways. Incentives are a great way to get people to respond and engage, and then it’s your job to retain their attention.
Create a compelling call to action!
So what makes people engage with your brand? A good call to action, of course! A good call to action compels people to act on the call immediately. You could even call your audience out on their short attention spans and have them envision the life they could live if only they clicked through.
How do you know if your marketing campaign is well-received?
With social media advertising now accounting for 16% of all digital ad spend, it’s not surprising that many companies are turning to these platforms as their go-to when looking at reaching new customers.
Sales? Engagement? Followers? Mentions?
Make sure to strategize your next campaign around measurable goals for success. This will help you measure the outcome of each individual aspect so that it can be tailored specifically toward achieving those specific goals to be accomplished, and see what “success” looks like in real-time!
Test, test, test!
When implementing new advertising strategies it’s important to test the success of your campaign. You can test these campaigns by using built-in analytics tools after you have created an advertisement, blog post, or email. Google Analytics is the best tool for websites, but there are more specific ways to measure analytics for social media.
These tools will vary based on the platform being used. For example, with ads on Facebook, you can track link clicks, monitor your CPC, measure your ROI, and even your see the distribution rate of posts and ads. These KPIs (Key Performance Indicators) help you understand how your audience is receiving your message. Be sure to pay attention to these important metrics and monitor your audience’s behavior so you can anticipate their needs from your brand.
Key takeaways:
Attention spans are shorter than ever, so it’s important to employ tactics that will capture and keep your impatient audience’s attention. In this guide, we have discussed some methods for doing just that. Creating a clear and consistent call to action is essential, as is using engaging visuals and copy. If you want to take your marketing efforts up a notch, consider using emotional appeals to really grab your impatient consumers’ attention. What tactic do you plan on trying first?
Marketing to the Impatient: How to Capture and Keep Their Attention
If you’re a business or trying to grow one, then your number one concern is getting attention.
That’s it. To stand out from your competitors, you need an unforgettable message that will resonate with users long enough so they feel what it’s like to connect on an authentic level. Generating a genuine emotional response from your audience is powerful, but only if you can get them to pay attention long enough to feel it.
In order to do this, you have to capture their attention. How? By being interesting. By being worth waiting for. By creating things that they can’t look away from–emotions that drive them to share the content with friends and family, or at least with strangers on the internet.
Emotions can be a powerful force in driving your brand’s marketing and advertising efforts, but it’s all for nothing if you can’t keep people around long enough to see it. Once you’ve got their attention, you have to hold onto it. That means immediately scaling back the distractions and amplifying everything else about your message so that they can’t look away.
In this guide, we will discuss some tips for capturing and keeping the attention of impatient consumers!
Understand the impatience of your audience.
It’s no secret that people have short attention spans. In fact, according to a study by Forbes, the average human attention span is now 8 seconds – down from 12 seconds in 2000! If true, then the average person now has a shorter attention span than a goldfish! (facepalm) If you can’t capture and keep their attention, you’ll lose them in a hurry.
So, how do you get impatient people to engage with your brand?
Ask people to engage with your brand.
If you want your audience to engage with your brand you have to ask them to! Try becoming a part of the conversation and engage with people who engage with you.
Promoting your call to action is an important part of any marketing campaign. If your call to action is compelling enough, you’ll start noticing call-to-action success statistics rise quickly.
Explain the benefits of engaging with your brand.
There are more distractions in life now than ever before. When marketing to the impatient you have to keep asking them for their attention! Try different things like contests or giveaways. Incentives are a great way to get people to respond and engage, and then it’s your job to retain their attention.
Create a compelling call to action!
So what makes people engage with your brand? A good call to action, of course! A good call to action compels people to act on the call immediately. You could even call your audience out on their short attention spans and have them envision the life they could live if only they clicked through.
How do you know if your marketing campaign is well-received?
With social media advertising now accounting for 16% of all digital ad spend, it’s not surprising that many companies are turning to these platforms as their go-to when looking at reaching new customers.
Sales? Engagement? Followers? Mentions?
Make sure to strategize your next campaign around measurable goals for success. This will help you measure the outcome of each individual aspect so that it can be tailored specifically toward achieving those specific goals to be accomplished, and see what “success” looks like in real-time!
Test, test, test!
When implementing new advertising strategies it’s important to test the success of your campaign. You can test these campaigns by using built-in analytics tools after you have created an advertisement, blog post, or email. Google Analytics is the best tool for websites, but there are more specific ways to measure analytics for social media.
These tools will vary based on the platform being used. For example, with ads on Facebook, you can track link clicks, monitor your CPC, measure your ROI, and even your see the distribution rate of posts and ads. These KPIs (Key Performance Indicators) help you understand how your audience is receiving your message. Be sure to pay attention to these important metrics and monitor your audience’s behavior so you can anticipate their needs from your brand.
Key takeaways:
Attention spans are shorter than ever, so it’s important to employ tactics that will capture and keep your impatient audience’s attention. In this guide, we have discussed some methods for doing just that. Creating a clear and consistent call to action is essential, as is using engaging visuals and copy. If you want to take your marketing efforts up a notch, consider using emotional appeals to really grab your impatient consumers’ attention. What tactic do you plan on trying first?
