Viceroy APM partnered with the team at Empire Creative to conduct a company rebrand, bring multiple divisions under a single brand, and needed new collateral to support the rebrand. They also needed a video to communicate the new brand standards to its employees and stakeholders. We produced a corporate video featuring members of management, to effectively communicate the changes. The APM rebranding project also involved creating a comprehensive style guide, as well as letterhead, envelopes, business cards, management books, and banners.