Are you feeling a little stagnant lately? It might be time for a brand refresh! Updating your branding can help to reinvigorate your business and generate some excitement among your customers. In this article, we will discuss five steps that you can take to update your brand in a way that is both exciting and effective.

The first step is to review your business goals.

What are you hoping to achieve?

Once you have a clear idea of your goals, you can develop a plan.

Reassess your business goals

• Do your mission, vision and values still reflect who you are and what you are all about?
• Have your products and services changed?
• Have you identified your precise customer segments?
• Are you meeting the needs of your customers?
• Do you have the right team and resources to accomplish your goals?

Next, take a close look at your current brand. Your brand is the personality behind the business. It represents your unique value proposition and company culture.

What elements are working?

What could use some improvement?

This is an important step in the process, as it will help you to identify what changes need to be made.

Reevaluate your brand

• Does your brand accurately represent your business?
• Does your brand communicate effectively with your customers?
• Is your brand relevant or outdated?
• Do you have a solid marketing strategy and supporting materials to get in front of your target?

Now that you have a good understanding of your current brand, it’s time to start thinking about how you want to update it. This is where you can really get creative!

Brainstorm some new ideas for your logo, your website, your marketing materials, and anything else that represents your company.

Remember to keep your goals in mind as you brainstorm – you want to refresh your brand to be both exciting and effective.

Third, no matter what you do, make sure that your customers are kept in the loop – they should be excited about your new brand, not confused or disappointed.

Reconnect with your current clients

• Listen: Ask your customer how you can help and voice your support their current needs and challenges.
• Create Win-Win: Achieve your goals and support your customer’s goals.
• Get Social: Host an open house, attend networking events, send regular eBlasts and newsletters, keep up with your social media!

Then, update your brand without losing the connection to your current customers or community. Keep up the good work and soon you’ll have a whole new group of excited customers!

Reintroduce your business to the community

• Be Intentional: Create a clear marketing strategy for rolling out your refreshed brand.
• Repetition: Get your brand out everywhere! People need to see it multiple times in order for them to remember it.
• Celebrate: Host an event to introduce your new brand. Send out press releases. Create a video to announce it to the world!

Finally, it’s time to start putting your plan into action. If you have the budget, you might also want to consider investing in new marketing materials or even a complete rebranding effort.

Reach out to a new online audience

• Make sure your website and social media profiles are up to date.
• Be consistent with updates and posts to stay relevant and keep your audience engaged.
• Advertise Online: Google Ads, Facebook, YouTube, Connected TV, Retargeting, and so much more!

Once that is all done, measure the results of your efforts. Did you achieve your goals? How did your customers react? What impact did it have on sales? Use this information to continue to improve your brand over time.

Updating your brand can be a great way to breathe new life into your business. So what are you waiting for? It’s time to get started!