Top 5 Must Have Trade Show Items
Trade shows are high-energy, high-reward events where your booth can make a big impression. Between the steady flow of attendees and the competition of neighboring displays, it’s essential to make your space stand out.
Whether you’re working with a compact 10×10 space or something more expansive, two factors will guide your planning: budget and booth size. But creativity? That’s unlimited.
Prepping and planning your booth can be fun, but easily overwhelming with all the options. To help you make the most of your setup, here are the top 5 must have trade show items every booth needs to succeed:
Here are our suggestions of the top five, most important elements of your trade show booth.
1. Bold Signage and Eye-Catching Banners
Your branding should be visible from across the room. Invest in high-quality signage like retractable banners, step-and-repeats, backdrops, or overhead displays that showcase your logo, colors, and key messaging. Even a simple pop-up banner can turn heads with strong visuals and smart design.
2. Custom Table Covers and Thoughtful Décor
A branded tablecloth is more than just a cover—it’s valuable visual real estate. Pair it with small décor elements that enhance your brand. Consider bringing in rugs or modular flooring to define your space and make it feel welcoming. Even subtle touches like plants or lighting can transform a basic booth into an inviting experience.
3. Giveaways and Swag That Work for You
Everyone loves free stuff. Smart swag choices—like branded tote bags, unique USB drives, or useful everyday items—can keep your logo in front of attendees long after the event. Tote bags are especially powerful because your branding gets carried around the entire show floor.
4. Company Literature
Don’t show up without business cards—but don’t stop there. Prepare brochures, sell sheets, and branded folders that provide quick, valuable insight into your company. Display them in clean, organized holders to encourage pick-up and reading. The goal is to make your information easy to access and hard to forget.
5. A Looping Company Video
Video draws attention and helps you communicate your story even when you’re busy talking with others. A short, engaging reel can highlight services, showcase testimonials, or demonstrate products. Set it up on a monitor or tablet to create movement and visual interest in your booth.
*Bonus Tip: Always Capture Leads
No matter how impressive your setup is, don’t leave without contact info. Use a tablet, laptop, or even a simple business card drop to gather names. Consider adding a prize giveaway to encourage participation. Following up after the show is where the real ROI begins.
Trade Show Marketing Made Easy with Empire Creative
Make a lasting impression at your next trade show with Empire Creative Marketing. From eye-catching signage to branded swag and booth design, we provide everything you need to stand out. Click here to explore our trade show booths portfolio and let our team help you attract attention, engage visitors, and capture leads.
