Have you heard recent conversation around Small Business Saturday and National Small Business Week? Both holidays have helped jumpstart a trend of shopping local, and are celebrated nationally in communities big and small. However… shouldn’t we be supporting our community businesses year round?
What is #shoplocal? Why is it trendy?
Shopping local is the act of every day consumers, like you, making the decision to buy your produce, clothing and day to day items from a local business instead of going to a large retailer.
Shopping locally is the trendy new way to create a one-of-a-kind neighborhood.
The Shop Local/Shop Small trend has many benefits, such as building relationships within the community and helping support the local economy, all while building a more vibrant and unified society. Really, who doesn’t feel a bit more warm and fuzzy knowing that they’re supporting their neighbors?
When buying from business owners you trust, shopping experiences become more enjoyable because you know where the products are coming from and the people behind the products.
When you shop local, many of the goods and services are locally sourced or crafted. This means that many of your pieces are one of a kind and carry a unique story. Handcrafted jewelry, artwork from local artisans, baked goods made with recipes that have been passed down from generation to generation…. Bold: Everything has a story to tell – you get to help tell it.
Visiting local shops and restaurants and choosing to spend locally gives you the opportunity to network and befriend your neighbors. Making connections with the people that surround you encourages word-of-mouth marketing and creates the unified community that we all dream of belonging to.
“Shop Local” Benefits the Economy
Choosing to spend locally allows money to be cycled back into your community, which means you are helping boost the local economy. This means opportunities for local businesses to give back in ways of sponsorships and community events. Investing in people in your area is an easy way for you to pay it forward to people in your community.
Shopping local also helps ensure your tax money (which is going to be spent anyway) is going back into your regional tax base. Local taxes are then used for parks, roads and community improvements which we all benefit from on a daily basis.
When you shop local, not only are you helping grow your area’s economy, but you’re helping grow the dreams of your neighbor.
YOU can be the difference in whether the bakery down the street survives or dies after 2 years. YOU can be the regular customer that makes the difference so Mike, the local craftsman, is able to send his 3 girls to college. By spending your time and money in local stores, you have the ability to change people’s lives.
What Does Shopping Local Really Mean?
Shopping local means enjoying, sharing about, and supporting small businesses in your area.
Shopping local means recommending and sharing your experiences. Sharing your recent treasures and finds on social media allows your friends and followers to see that you’re proud to support local business, and they should be too! Using the hashtag #shoplocal connects you with other lovers of local businesses and helps grow the community surrounding this movement. Even just tagging the city that you live in allows your posts to reach a bigger audience and helps keep the trend alive.
The power of a personal referral is unparalleled to any other form of marketing.
Shopping local is not limited to only purchasing goods and services from within your zip code. Many would define locality by region! Being in the League City, TX area, it’s important to us that we spread our loyalty throughout Webster, Friendswood, Pearland and even Galveston! There are thousands of artisans and entrepreneurs in the Greater-Houston area who rely tremendously on local business to keep their dreams alive.
Shopping local can extend online. Choosing to purchase goods through sites such as Etsy or boutique online stores instead of large corporate sites allows you to support the everyday artisan and keeps these businesses alive. You provide the means for those crafters to continue working hard and doing what they love. Simple changes in online shopping habits can change people’s day-to-day lives in a positive way, and all you have to do is click a mouse.
Going out, shopping at local stores and eating at local restaurants is, however, the best way to build relationships and make your community aware of your support. Putting yourself in the environment to make new friends and get to know those in your community, you are networking and potentially creating new opportunities for yourself.
Shopping locally is the perfect way to get to know people and discover new places you love!
Visiting local shops and restaurants and choosing to spend locally gives you the opportunity to network and befriend your neighbors. Making connections with the people that surround you encourages word of mouth marketing and creates the unified community that we all dream of belonging to.
Making a point to shop local and show your support at least once a week throughout the year will change your community. So instead of waiting until Small Business Saturday to stop by a local retailer, go today to check out and uncover your new favorite places in town!