Is Your Website Mobile Friendly for Google?

Google is updating their search-ranking algorithm “expanding our use of mobile-friendliness as a ranking signal.” Basically, if your site is not optimized and responsive to mobile devices as of April 21st, it will not rank as well when someone is searching on their mobile devices for your products or services. Google has assured everyone that this

Brochure, Booklet, Folder, Flyer, Pamphlet…

Different types of Brochure Designs & Formats are easy to miss-understand.   Conversations about printing needs often becomes confusing for someone not in the printing and design business when the terms are not understood correctly. We at Empire Creative Marketing strive to make your job easier. Helping you to understand correct terms and definitions is

How to Increase Brand Visibility During The Holiday Season

The Christmas holiday season is an excellent time to promote brand awareness and visibility to your customers, fans and prospects. The biggest challenge the holiday season can bring is competing with the noise of other businesses trying to rally their fans. This is why, when considering your holiday strategy, consider whether the goal is to

Considering Planning a Corporate Event?

Look no further than Empire Creative Marketing for Planning your Corporate Event. Corporate events are fantastic opportunities to use in developing brand identity and communicating value to your clients and customers. Here at Empire Creative Marketing, we are moving forward with our desire to inspire your journey towards success, by expanding our services into the

Necessity of Social Media Marketing

Have you included Social Media Marketing in your Business Marketing Plan? If yes, then congratulations, make sure you are keeping up with it.  If no, then we HIGHLY suggest you do. Social Media Marketing is a necessary and vital component to marketing in today's society. Pick a social media site such as Facebook or Twitter

The Power of Stories in Marketing

People love a good story, especially when they are drawn in emotionally and relate with the characters. When it comes to marketing, stories present an interesting and non-threatening way to engage your audience, connect them to your product or service and motivate them to take action. Every company has unique stories that they can use

Benefits of Video Marketing

IMPROVED COMMUNICATION BENEFITS Improved communication creates stronger relationships and in turn encourages sales. Web video can make significant improvements in the way you deliver your message. Continuous Communication – Unlike a live presentation, videos are recorded, which means you can use it over and over again.  A video will show you at your best, both day

Marketing from the Inside Out

In order to make your company, its services and products, more valuable a business must identify their customers, locate them, then show them how they stand out from the crowd – and nothing is more crowded than today’s marketplace. Businesses that align their messaging with the marketplace increase their value and market position. That’s why

Benefits of Strategic Planning

Strategic planning serves a variety of purposes in businesses, including to: Clearly defines the purpose of the business and to establish realistic goals and objectives consistent with that mission in a defined time frame within the organization’s capacity for implementation. Communicates those goals and objectives to the business’s target markets. Develops a sense of ownership

Creative Marketing with Promotional Products

According to a recent article in the New York Times, businesses spend $20 billion a year giving away stuff with their logos on it, which is pretty good evidence that it works. Humans are hard wired to respond when we are given something, and every culture has rules of reciprocity. So when you give, people feel obligated to give back.