Increase Conversion Rates and Optimize Your Website

Increase Conversion Rates

Fall is the time of year when business owners can take a deep breath and focus on how they can make things better for their company. Let’s talk about Fall marketing traffic and how to optimize and increase conversion rates for your website.

  • Traffic vs Conversions

  • Conversion Rate Optimization

  • Increase Conversion Rates

  • DIY Marketing Refresh

The days are getting shorter, the leaves are changing colors, and pumpkin spice lattes are more popular than ever. Fall is here!

This is a time of year that many consider being incredibly exciting! It’s like we can finally start decorating for Christmas, eating all of our favorite comfort foods, and (of course!) starting new marketing campaigns.

If you’re starting to feel that restless itch, it’s time to get marketing. To help you out this fall, we’ve put together some tips on how to market your business in the most effective way possible.

But before you jump headfirst into your next fall marketing campaign without evaluating if it will actually help generate more conversions on your website – stop!

In this blog post, we’ll share some important conversion rate optimization strategies so you don’t find yourself with bigger traffic but lower conversions.

What is Web Traffic?

Web Traffic

Website traffic refers to unique users who visit a website. Web visitation is measured in visits and it’s the most common way of measuring online business effectiveness at attracting an audience for any company, whether they’re selling stuff or just have something informative on their site!

What is Marketing Traffic?

You might have heard the phrase “marketing traffic” before, which is a term for a company’s number of website visitors. But what does that really mean?

Marketing traffic is the number of visits to a specific website or page which are usually created by online advertising and social media.

This differs from organic marketing traffic, where visitors find their way to your site via search engines like Google and Bing.

Marketing traffic is often the focus for many business owners, but what really matters are conversions.

Conversion Rate Optimization

Conversion Rate Optimization

I’ve seen too many businesses get bogged down with marketing traffic, but neglect conversions. It’s time to make a change!

What is a Website Conversion?

When a website visitor does something on your site that you want them to do, like buy something or fill out their information for future use- this is called conversion. Websites are built around generating conversions so every business has one goal: make it easy and enjoyable!

What is Your Conversion Rate?

First, you need to identify what your conversion rate is. It’s important to know if people are actually converting after they visit your site. Depending on this metric, you could skew your marketing traffic data in either direction!

Increase Conversion Rate

Conversion Rate Optimization to Increased Sales

If one of your goals is to increase your website conversions then consider adding pop-ups on your website. Another beneficial step is to implement retargeting ads on social media channels like Facebook and Instagram.

The most important thing to remember about marketing is that it’s all about conversions. This means understanding your customers, their needs and what they want from you so you can best tailor your message to them. It also means researching the competition in order to better understand how you stand out as a brand.

You might be asking yourself:

“What’s the point of increasing traffic if I don’t see any increase in sales?”

Well, increased traffic doesn’t always translate into more conversions, but it does mean higher visibility for your business online.

Increased traffic may lead to new leads or customer inquiries which will eventually turn into sales! So, keep on marketing with gusto because ultimately this increases revenue – even if it takes longer than expected to get there.

How long do people stay on your site?

How often are they bouncing around? Metrics like bounce rate and time spent browsing can help paint a better picture of the user experience – which will ultimately lead to increased conversion rates for companies!

What percentage of your users buy products?

To thrive, an online business needs a large base. But it’s important to figure out who the ideal clientele is for your company before you start reaching them out with marketing campaigns and offers – otherwise what are those ads really targeting? Determining conversion rates can help firms take this into consideration when designing their strategy so that they’re not wasting time or money on potential customers who’ll never come through as planned!

What’s the best way to get visitors in your door?

Paid traffic. Yes, this includes PPC and affiliates ads but it all comes down to one thing: having people see your website so you can make money off them! The two most important metrics for eCommerce are cost-of-acquisition or CAC (how much does it cost) plus customer lifetime value which tells us how long they’re likely going keep coming back before buying something big again from us–balanced out with average order values AOV and CLV. These numbers allow businesses to determine if their current ad spend is sufficient enough – whether we’re talking about gross impressions per day on search engines like Google Ads.

DIY Marketing Refresh

Here are some things you can do right now to increase conversion rates that don’t require any new technology or a big budget: