Video Marketing: The New Face of Advertising

Video marketing is the future of business. It’s not just for big companies anymore, small businesses can use it to their advantage as well! 

In this blog, I’m going to walk you through the main ways video marketing can help grow your business. Whether you’re a small company with an online presence or a brick-and-mortar establishment that needs to generate more foot traffic, this post is for you. I’ll explain what kind of videos work best for each type of business, and give some examples so that you can get inspired!

  • #Influence

  • #Exposure

  • #CustomerService

  • #Amplification

  • #Reach

  • #EmotionalMarketing

  • #Dynamic

  • #IncreasedEngagement

#Influence

With video content marketing, companies can target a wide variety of people with just one ad. Videos are quick to watch and need little attention. As a result of this, businesses can spend less money on adverts and still have the opportunity to reach a large number of people. Companies also have the opportunity to see how their adverts are perceived.

With digital advertising, it’s not always possible to tell how people will react because they might not click or engage with them – but with videos, there is no room for doubt, as the way they respond is obvious.

As the world becomes more and more digital, it’s no surprise that marketers want their content to keep up. Text-based articles may be plenty enough for some people but not all of us can stomach reading about how great these socks make your feet feel or what trend is going down this season – we need visuals! With video being so effective in terms of conversions (over 70% claim higher rates) you’d think everyone would jump on board with using videos everywhere possible… But they don’t yet because there are still too many limitations when compared against text writing: namely how easily accessible different types of videos are across platforms like smartphones versus desktop computers, as well as which ones have sound enabled vs just having audio clips played back automatically without any interaction from viewers themselves.

#Exposure

Another benefit of video marketing is exposure via channels such as YouTube and Facebook. With the rise of internet-based marketing, video is quickly becoming one of our favorite tools. According to Diode Digital video is 600% more effective than print and direct mail combined!

This high-performing digital content type is king on social media, driving more views and engagement than any other form of posting. Videos also generates a higher response rate when compared to images or text-based posts that can be shared across Facebook pages! Using video marketing to increase your brand’s exposure can generate traffic, it is then up to you to convert that traffic into new customers.

#CustomerService

Companies often use live videos as a customer service marketing tool. This is beneficial because it allows companies to connect with their customers on a personal level while offering them an outstanding customer service experience. You can produce customer service videos in many ways, including showing product reviews and testimonials from happy customers. You could also include candid video footage of interactions with your clients as well as an intro for new ones! With video, anything is posssible.

#Amplification

One of the benefits of video marketing for a small business is the possibility to amplify your adverts across different platforms. A company can release a video ad on their website in order to attract potential customers, or they can release it on social media to get more views, both are adding to their overall exposure and searchability.

#Reach

One of the biggest benefits of marketing with video is the ability to reach a wide variety of people with one ad. Videos are quick to watch and viewers often don’t need much attention, so marketing companies have the opportunity to spend less money and still have the chance to reach a lot of people.

#EmotionalMarketing

With video marketing, companies can also work on marketing their products and services in an emotional way. Beyond marketing content, video marketing also offers the chance to create customer testimonials for companies, which can go a long way into selling products and services. This form of marketing works because videos allow businesses an opportunity for storytelling, which can help them answer why people should buy from them in addition attracting their attention through emotion or entertainment value alone!

#Dynamic

There are a lot of benefits to marketing your business with video content marketing. One of the biggest benefits is that marketing companies can use dynamic marketing, which helps them make a personal connection with their customers. This marketing strategy also helps increase engagement because it provides an opportunity for people to contact and connect with their customers in a different way.

#IncreasedEngagement

Video marketing is also excellent for increasing engagement. The engagement of consumers with marketing videos is a whopping 91%. As marketing becomes more personal, marketing that incorporates video marketing is the most effective marketing tool. Video marketing increases customer engagement with a company and generates a lot of brand awareness, all with very little marketing costs.

Takeaways:

A business that wants to use video marketing should make sure to focus on its marketing goals. A video marketing company is going to need a good idea of who they are marketing towards and what it is that they are trying to sell. 

Video marketing campaigns are more effective if the company has a plan written down of what they want the campaign goals to do. In addition, the company should produce videos using the correct format, length, and topics that would be interesting and entertaining for their target audience. The more planned out the marketing campaign is, the better it excels.

Video is the fastest-growing medium in marketing, and for good reason. Videos are one of the best ways to connect with your audience on an emotional level while educating them about what you have to offer. They’re also a great way to get more eyes on your business! Whether you need help developing video content or want us to produce it for you, Empire Creative can make sure that every aspect of your next project will be tailored specifically for your needs. Our team members know how different types of businesses work and understand what they need when it comes down to delivering high-quality videos (along with professional photography) that will engage audiences at all stages of their purchase process – from awareness to conversion. If this sounds like something you would benefit from then contact our team at Empire today! 

Video Marketing: The New Face of Advertising

Video marketing is the future of business. It’s not just for big companies anymore, small businesses can use it to their advantage as well! 

In this blog, I’m going to walk you through the main ways video marketing can help grow your business. Whether you’re a small company with an online presence or a brick-and-mortar establishment that needs to generate more foot traffic, this post is for you. I’ll explain what kind of videos work best for each type of business, and give some examples so that you can get inspired!

  • #Influence