It’s that time of year again when leaves crunch under your feet and the air turns brisk. Fall is a great time for business owners to get organized, refresh their marketing plan, and update their website with new content. Here are some tips on how to maximize your end-of-year holiday marketing efforts!
The holiday season is a great time to capitalize on the potential of your business. It’s also a great opportunity for you to build goodwill with your customers by providing them with incentives or discounts, so they’ll remember you come next year! Here are some tips on how to use this time of year as an opportunity for growth and development.
End Of Year Holiday Marketing Timelines
Thanksgiving Marketing Timeline
Thanksgiving Marketing Timeline
Market Before Thanksgiving:
To boost conversions before Black Friday kicks off the holiday shopping season (this year on November 25), advertisers should consider promoting their products before the holiday rush.
Marketing During Thanksgiving:
To get better results during this period, businesses need to plan ahead of time and place ads strategically so that they are seen by potential customers when it matters most. For example, you can run an ad campaign at a specific time of day (such as evening) or target people who recently searched for something similar to what your company sells online.
Marketing After Thanksgiving:
Even after Black Friday is over, there’s still plenty of opportunities for brands to get creative and capitalize on this period. Since social media platforms like Facebook are packed with people sharing their purchases (or lack thereof), it’s a good idea to run an ad campaign that encourages them to buy what you’re selling — which will lead to tons of referral traffic!
Christmas Holiday Marketing
Christmas is over in two months! How will you make sure your business is ready for the holiday season? Do you have a marketing plan in place yet or are still brainstorming ideas?
- 1) Get the word out about any specials that may be happening in your store or online shop- people love deals!
- 2) Consider hosting events at your place of business- everyone loves free food!
- 3) Consider giving out small gifts (a gift card, candy bar, etc.) as thank yous for purchase or participation in an event.
- 4) Create personalized cards and letters thanking customers for their support of your business.
- 5) Spread good cheer on social media. Add seasonal flair while staying consistent with your brand.
Ask yourself these questions:
–What’s my budget for this year? -How do I want to allocate the funds throughout different marketing channels? -Who are my target customers and how can I reach them through online advertising, social media, email newsletters etc.? Will they be receptive to these efforts or should I try something else entirely?
Holiday marketing for your business during Christmas is a great time to get in touch with past customers and let them know about the latest updates of your business. You can do this by sending out an email or offering discounts for their next purchase, depending on what they did last year.
It’s also good to stay active online sharing content like photos, videos, and infographics. You can do this by joining groups on Facebook, uploading photos to Instagram or YouTube, sharing posts on Twitter, commenting on other businesses’ posts in groups you’re a member of, etc.
Marketing your Brand
Marketing yourself as a brand is important for any business. However, getting the most out of your online presence during the fall months can help you reach new customers and keep old ones coming back. Here are some easy tips to get started:
Create seasonal content!
For example, recipes related to popular autumn foods or DIY projects using materials from nature around this time of year. Linking these posts to social media platforms will increase their exposure through hashtags such as #autumnmarketing or #fallactivityideas.
– Post at least once per day on all relevant networks throughout the month. – Every platform has its own best time slots so do plenty of research beforehand! This creates a buzz around your brand and demonstrates to users that you are active.
SEO and Retargeting
– Make sure all of your links go directly to pages on your website which are relevant for the content being shared. – This can help with SEO, as well as increasing traffic. This makes it more likely that people will stay on your site longer than they would otherwise!
– Start running some retargeting campaigns on Facebook/Instagram/Twitter. – Making sure these ads include images or videos related to seasons or holidays (e.g., pumpkins), rather than just generic stock photos of fall scenes. These work especially well when paired with discounts or sales specials at appropriate times during the autumn months.
Happy New Year!
Now is the perfect time to reflect on your past year of marketing and start thinking about next year’s marketing strategy. What are some of your favorite pieces of content? Which networks did you do best on this year? Are there any new platforms that have emerged in the past few months that you want to try out next year? After all, it’s not too early to get started with plans for 2022!
If you’re looking for help developing a strategy or executing tactics, let us know – our team has extensive experience working with companies just like yours. We’ll be here until New Year’s Day so don’t hesitate to reach out if we can provide assistance in any way! Merry Christmas and happy holidays from our team at Empire Creative! 281•486•8882