How to Optimize Your Website to be Seen by Google
If you’re looking to get your website seen by Google, then this article is for you. In order to rank on the first page of Google search results, there are a few things that need to happen to optimize your website.
Follow these steps to rank higher on Google search results!
S.E.O
Your website’s SEO is a crucial component to your website’s success. It can be difficult and time-consuming, but it doesn’t have to be! If you have been in business for any length of time, it is likely that the SEO factor has played a major role in your success. It would be difficult to find a company these days that does not use search engine optimization as part of its marketing strategy.
Here are some tips to help you optimize your site for search engines and get your website seen by Google!
What is S.E.O?
S.E.O. stands for Search engine optimization. S.E.O. is a process of analyzing your website and improving the functionality and performance by making changes so that it ranks higher in search engine results pages (SERPs). Site optimization can be done by either an individual or by hiring someone to help you. There are many factors that go into optimizing your website, including updating your content, keywords, meta tags and alt text, page titles/headers, link structure/density on the page(s), images and videos.
S.E.O. optimization helps your page by increasing searchability while reducing load times to make sure that users are having a good experience on your site. It’s important for all website owners to know about these different factors in order to get their sites up-to-date with the newest technology.
How to Optimize Your Website to Rank Higher On Google
Optimize Your Website Title/Meta Tags
First, let’s start with creating an optimized title and meta description for your pages. To do this start by finding your title tags, you can find this in the section of your HTML code. These should not be too wordy and should contain a keyword related to your pages.
Add Quality Keywords
Next, you should begin optimizing your site’s content and links for keywords. Don’t overdo keywords on your page as that can lead to confusing Google’s crawling bots. Stick with quality keywords that are relevant to your page instead of adding them for quantity.
Think of google like a hound dog. Even if you are present, if you don’t present a scent, you won’t be identified. Similarly to Google, because even if it is a powerful search engine, it cannot find your website if you don’t have the right keywords. Which leads you to the problem that If people can’t find your site with Google, then they won’t be able to share it on social media or bookmark it for future reference. Thus making your site, well, almost useless.
Review and Refresh Your Website
Next, go ahead and make sure the URLs of your pages are short and readable. Just like regular text, no one wants a run-on sentence. This makes it easier for Google bots to crawl through your site and find what they’re looking for.
Then, go through your content and select some keywords that relate to the content on your page. Optimizing your website pages includes your pictures, written text, URL’s and more.
You can use these relevant keywords in the title tags and meta descriptions on all of your pages. These will help with your SEO ranking and also add to having a more appealing design for users.
While doing this, make sure to include content that’s unique (but relevant) to what people would be searching for on your page. It is essential you do this in order to ensure that the viewer stays around long enough to read more than just one sentence or paragraph before clicking to exit.
Get Google to Re-crawl Your Site
Now that you have optimized your pages titles, images, content and descriptions, it is time for you to request Google to re-crawl your site. This can be done by going to Google Search Console and selecting the page you want Google to re-read. Once you have the correct URL you want re-crawled, hit the request indexing tab on the URL inspection page. Once you have requested the indexing, Google’s crawling bots will review your pages and find the new changes. If these changes make Google search bots happy, you will begin seeing improvement in your findability online.
Still need help?
If you are still struggling with the process, be sure to reach out to a skilled professional in the field. Web developers can help make sure that your website is optimized so it has a better chance of being found on Google or other search engines. Marketing agencies specialize in increasing visibility and bringing traffic to websites by making them more visible to people searching online. The perfect time to optimize your site for search engine optimization is before you launch it, not after. But If you’ve already launched your website and are experiencing a lack of traffic or conversions, don’t worry, it can be fixed.
Our experts at Empire Creative will assess the current state of your site in order to identify what needs improvement so we can create an SEO campaign tailored just for you. We can provide an expert team who will work closely with our clients end-to-end in order to get them the best possible return on investment. Contact us at Empire Creative today if you’re ready to start seeing increased traffic and sales on your website by implementing some simple SEO strategies from our team of experts.
How to Optimize Your Website to be Seen by Google
If you’re looking to get your website seen by Google, then this article is for you. In order to rank on the first page of Google search results, there are a few things that need to happen to optimize your website.
Follow these steps to rank higher on Google search results!
S.E.O
Your website’s SEO is a crucial component to your website’s success. It can be difficult and time-consuming, but it doesn’t have to be! If you have been in business for any length of time, it is likely that the SEO factor has played a major role in your success. It would be difficult to find a company these days that does not use search engine optimization as part of its marketing strategy.
Here are some tips to help you optimize your site for search engines and get your website seen by Google!
What is S.E.O?
S.E.O. stands for Search engine optimization. S.E.O. is a process of analyzing your website and improving the functionality and performance by making changes so that it ranks higher in search engine results pages (SERPs). Site optimization can be done by either an individual or by hiring someone to help you. There are many factors that go into optimizing your website, including updating your content, keywords, meta tags and alt text, page titles/headers, link structure/density on the page(s), images and videos.
S.E.O. optimization helps your page by increasing searchability while reducing load times to make sure that users are having a good experience on your site. It’s important for all website owners to know about these different factors in order to get their sites up-to-date with the newest technology.
How to Optimize Your Website to Rank Higher On Google
Optimize Your Website Title/Meta Tags
First, let’s start with creating an optimized title and meta description for your pages. To do this start by finding your title tags, you can find this in the section of your HTML code. These should not be too wordy and should contain a keyword related to your pages.
Add Quality Keywords
Next, you should begin optimizing your site’s content and links for keywords. Don’t overdo keywords on your page as that can lead to confusing Google’s crawling bots. Stick with quality keywords that are relevant to your page instead of adding them for quantity.
Think of google like a hound dog. Even if you are present, if you don’t present a scent, you won’t be identified. Similarly to Google, because even if it is a powerful search engine, it cannot find your website if you don’t have the right keywords. Which leads you to the problem that If people can’t find your site with Google, then they won’t be able to share it on social media or bookmark it for future reference. Thus making your site, well, almost useless.
Review and Refresh Your Website
Next, go ahead and make sure the URLs of your pages are short and readable. Just like regular text, no one wants a run-on sentence. This makes it easier for Google bots to crawl through your site and find what they’re looking for.
Then, go through your content and select some keywords that relate to the content on your page. Optimizing your website pages includes your pictures, written text, URL’s and more.
You can use these relevant keywords in the title tags and meta descriptions on all of your pages. These will help with your SEO ranking and also add to having a more appealing design for users.
While doing this, make sure to include content that’s unique (but relevant) to what people would be searching for on your page. It is essential you do this in order to ensure that the viewer stays around long enough to read more than just one sentence or paragraph before clicking to exit.
Get Google to Re-crawl Your Site
Now that you have optimized your pages titles, images, content and descriptions, it is time for you to request Google to re-crawl your site. This can be done by going to Google Search Console and selecting the page you want Google to re-read. Once you have the correct URL you want re-crawled, hit the request indexing tab on the URL inspection page. Once you have requested the indexing, Google’s crawling bots will review your pages and find the new changes. If these changes make Google search bots happy, you will begin seeing improvement in your findability online.
Still need help?
If you are still struggling with the process, be sure to reach out to a skilled professional in the field. Web developers can help make sure that your website is optimized so it has a better chance of being found on Google or other search engines. Marketing agencies specialize in increasing visibility and bringing traffic to websites by making them more visible to people searching online. The perfect time to optimize your site for search engine optimization is before you launch it, not after. But If you’ve already launched your website and are experiencing a lack of traffic or conversions, don’t worry, it can be fixed.
Our experts at Empire Creative will assess the current state of your site in order to identify what needs improvement so we can create an SEO campaign tailored just for you. We can provide an expert team who will work closely with our clients end-to-end in order to get them the best possible return on investment. Contact us at Empire Creative today if you’re ready to start seeing increased traffic and sales on your website by implementing some simple SEO strategies from our team of experts.
