Active Passion Coffee approached Empire with the goal of increasing local brand awareness, improving its coffee house traffic, and promoting loyalty among its customer base. To achieve this, we prepared a complete marketing audit strategy that included revising their rebranding to put more of an emphasis on coffee and then setting them up with a new website, product photography, social media presence, menu, and ad campaigns. 

After a thorough audit, our team rewrote their content with a focus on hyper-local SEO enhancements and developed a dynamic new website to define them as the best coffee house in their area. The site provides streamlined online ordering services as well as increased event awareness capabilities. After launch, our digital marketing team promoted its website through social media marketing campaigns, online advertising, and CPC campaigns. 

These efforts drove new traffic to the Active Passion Coffee website, generated new leads, and attracted new customers to the business. We enjoyed working with AP Coffee to achieve their goal of increasing brand awareness.