We Are Your Funnel Marketing Experts.
A marketing funnel is a way of breaking down the customer journey all the way from the “awareness” stage (when they first learn about your business) to the “purchase” stage (when they’re ready to buy your product or service). Often funnels can also include post-purchase follow-ups which increase retention as well as provide opportunities to upsell.
At Empire Creative, we’re laser-focused on helping you design, implement and nurture the best marketing funnel possible for your business.
Common Types Of Funnels
- Sales Funnels
- Lead Generation Funnels
- Live and Virtual Event RSVP Funnels
The 5 Phases Of A Sales Funnel Campaign Project
Every new sales funnel project at Empire Creative goes through a 5-phase process:
- Discovery – Understanding your business, defining your lead generation goals, and preparing a funnel strategy to accomplish those goals.
- Funnel Outline – Creating an outline detailing each step of the sales funnel strategy and then determining which applications, platforms, and systems will be needed for the campaign.
- Asset Design & Creation – Designing high converting landing pages, crafting email messages, developing ad creatives, filming and editing video, and writing content for all the assets.
- Funnel Buildout – Building the actual funnel using industry-leading software applications such as ClickFunnels, then connecting it with an appropriate CRM, such as Keep, setting up any analytics, pixels, and tracking codes, and preparing the campaigns with the media and ad buying platforms, such as Facebook Ads Manager.
- Funnel Launch & Support – Testing the entire campaign end-to-end from the ad sets all the way through the funnel process to the CRM and finally taking it live. Then monitoring the results, analyzing the data to determine what changes, if any, need to be made, and optimizing the funnel appropriately.
Our team will help your brand create high-performing sales and marketing funnels that will turn more leads into customers.
