Don’t Go Breakin’ my Heart – Top Branding and Marketing Rules to Live By

Top Branding and Marketing Rules to Follow | Empire Creative

One of the biggest things our clients depend on us for is advice and guidance on their branding and marketing strategies.

Yes, there are several golden rules for branding and marketing!

Many of these we repeat almost daily to our clients. We know that they may seem like the standard operating procedure to us here at the marketing agency, but we’ve realized they aren’t always as well known to the rest of the business industry.

So, our account manager, Teri, worked up a list of our Top Branding and Marketing Rules to live by to help you when preparing your marketing strategy!

  • It’s not you – it’s me. Your logo and branding are your face to the world. While it’s important that you like your face, and it reflects who you are, who you really want to impress is your audience. 

    Always keep your audience in mind when deciding on your logo, branding, and marketing collateral. If you aren’t sure ‘who’ your audience is, branding exercises can help you identify your audience, and understand what appeals to them.

  • The devil is in the detail. You have a lot to say. You love what you do, and you want everyone else to want what you have to offer. The thought that you might forget that one thing they’d need to know is almost too much to bear. Resist, my friend. If a prospect can read everything they might possibly need to know in your brochure, why would they need to talk to you? 

    The content you provide when first meeting is an appetizer. It tells them you may be the right person for the job – and it invites them to speak to a salesperson, visit your site, or make an appointment. That’s where you get to shine – and more effectively than even the best brochure! 

    This goes for banners too. Banners are an invitation to chat. In short, too many details or words in introductory collateral discourages interaction. 

  • Less is more. This is almost an extension of #2, but it is so important, it deserves its own number. Your logo should be clean, simple, and to the point. It doesn’t need to depict everything you are. That’s what the elements of your branding and collateral are for. Keeping a simple logo allows for versatility and agility in branding.

  • Money can’t buy you happiness. But it can buy you a good website. For many companies, your website is the first impression you make on potential clients. It’s also a place you want your current clients to find useful, functional, and professional. A good website designer isn’t just putting your information on a screen, they are building your brand and creating a User Experience that invites them to explore your site. 

    If you are a business that depends on its website to create leads, investing in a well-built website is as important as oxygen. Even if a site looks ok on the surface, the real value of a lead-generating site is Search Engine Optimization (SEO). This is where the magic happens. Don’t skimp here. It matters.

  • You can’t see the forest for the trees. Cool design elements. We all love them – but be careful. That neat icon you spent so much time having developed. The color that is integral to your brand. Heck, even a texture. Use these sparingly. The more often they are repeated in design, the less they are seen. Frame them, spotlight them. Make them feel special – because they are!

  • Don’t forget the 20%. This is basically the 80/20 rule for marketing. 80% of your business will come from 20% of your clients. The original principle, coming from Italian economist, Vilfredo Pareto, known as Pareto Principle, states that, for many events, there is a roughly 80/20 ratio of effect/cause. In the world of marketing, this means focusing on the top 20% of your clients. Nurture them, engage with them, keep them happy, and use them as profiles for finding more clients like them.

Hopefully you are still with us! We know all the “rules” can feel like a lot of pressure – but that is why business owners come to an agency. We eat, sleep and breath the rules of marketing. Therefore, we are here to integrate them so seamlessly into your marketing and brand identity that you will barely notice they are there, you’ll only see the outcomes. And that outcome is to set your business above the rest.

Ready to talk about Branding and Marketing? Send us a message today! We’d love to chat.

Don’t Go Breakin’ my Heart – Top Branding and Marketing Rules to Live By

Top Branding and Marketing Rules to Follow | Empire Creative

One of the biggest things our clients depend on us for is advice and guidance on their branding and marketing strategies.

Yes, there are several golden rules for branding and marketing!

Many of these we repeat almost daily to our clients. We know that they may seem like the standard operating procedure to us here at the marketing agency, but we’ve realized they aren’t always as well known to the rest of the business industry.

So, our account manager, Teri, worked up a list of our Top Branding and Marketing Rules to live by to help you when preparing your marketing strategy!

  • It’s not you – it’s me. Your logo and branding are your face to the world. While it’s important that you like your face, and it reflects who you are, who you really want to impress is your audience. 

    Always keep your audience in mind when deciding on your logo, branding, and marketing collateral. If you aren’t sure ‘who’ your audience is, branding exercises can help you identify your audience, and understand what appeals to them.

  • The devil is in the detail. You have a lot to say. You love what you do, and you want everyone else to want what you have to offer. The thought that you might forget that one thing they’d need to know is almost too much to bear. Resist, my friend. If a prospect can read everything they might possibly need to know in your brochure, why would they need to talk to you? 

    The content you provide when first meeting is an appetizer. It tells them you may be the right person for the job – and it invites them to speak to a salesperson, visit your site, or make an appointment. That’s where you get to shine – and more effectively than even the best brochure! 

    This goes for banners too. Banners are an invitation to chat. In short, too many details or words in introductory collateral discourages interaction. 

  • Less is more. This is almost an extension of #2, but it is so important, it deserves its own number. Your logo should be clean, simple, and to the point. It doesn’t need to depict everything you are. That’s what the elements of your branding and collateral are for. Keeping a simple logo allows for versatility and agility in branding.

  • Money can’t buy you happiness. But it can buy you a good website. For many companies, your website is the first impression you make on potential clients. It’s also a place you want your current clients to find useful, functional, and professional. A good website designer isn’t just putting your information on a screen, they are building your brand and creating a User Experience that invites them to explore your site. 

    If you are a business that depends on its website to create leads, investing in a well-built website is as important as oxygen. Even if a site looks ok on the surface, the real value of a lead-generating site is Search Engine Optimization (SEO). This is where the magic happens. Don’t skimp here. It matters.

  • You can’t see the forest for the trees. Cool design elements. We all love them – but be careful. That neat icon you spent so much time having developed. The color that is integral to your brand. Heck, even a texture. Use these sparingly. The more often they are repeated in design, the less they are seen. Frame them, spotlight them. Make them feel special – because they are!

  • Don’t forget the 20%. This is basically the 80/20 rule for marketing. 80% of your business will come from 20% of your clients. The original principle, coming from Italian economist, Vilfredo Pareto, known as Pareto Principle, states that, for many events, there is a roughly 80/20 ratio of effect/cause. In the world of marketing, this means focusing on the top 20% of your clients. Nurture them, engage with them, keep them happy, and use them as profiles for finding more clients like them.

Hopefully you are still with us! We know all the “rules” can feel like a lot of pressure – but that is why business owners come to an agency. We eat, sleep and breath the rules of marketing. Therefore, we are here to integrate them so seamlessly into your marketing and brand identity that you will barely notice they are there, you’ll only see the outcomes. And that outcome is to set your business above the rest.

Ready to talk about Branding and Marketing? Send us a message today! We’d love to chat.